Funko Promos

Role
UI/UX Designer supporting the Marketing Team
Design Problem
Create promotional assets across social, email, and lifestyle campaigns while working within varying content, asset, and licensing constraints.
Collaborated With
Marketing Team, Funko Art Team, Licensors & Models
UX Ownership
Asset Sourcing → Art Direction → Illustration / Photography → Compositing → Copywriting → Final Production
Types of Requests
  • Social Media Ads
  • Lifestyle Ads
  • Email Ads
What Was Usually Provided
  • Dimensions needed for ads
  • General topic of ads
Work Done to Deliver on Requests
  • Key art selected and downloaded from licensor asset sites
  • Illustration of assets if none were available
  • Product set-up and photography
  • Lifestyle model recruitment and photography
  • Photo editing and compositing
  • Copywriting
DESIGN

PHOTOGRAPHY & PHOTOSHOP

A collection of ads that I worked on, featuring some of my favorites. I set up the photoshoots for these lifestyles, shot the photographs and then edited, composited and touched up the ads. When I selected the models, I tried for a "casual cosplay" concept where I chose people who resembled characters in the franchises featured in the promos. For the product photos, I carefully arranged the set up based on my concepts for the ads.

DESIGN

USING KEYART

For most of these Instagram ads I searched the licensor asset database for individual pieces of art that could be leveraged and composited the final ads together. Images of the Pop! Figures were usually 3D renders provided by the Funko art team. When keyart was not available I leveraged the 3D trailers for some of the theme reveals and used screenshots in the background of the ads (such as for the First Appearance Avengers ads)

DESIGN

ILLUSTRATION

The Marketing Team wanted to do a "Ready for Summer Sale" campaign but we didn't have any visual assets that could be leveraged. I took product photos and drew a vector illustration of Freddy Funko dressed in summer attire to use for the campaign landing page and ads.

Later on, Summer Freddy was turned into a real toy! The Marketing Team gifted the prototype to me so that I could remember this project! :)