hi, i’m bradley
I’m a user-obsessed UX designer who believes the best experiences are the ones people don’t have to think about. Good design should feel intuitive, reduce friction & make it easier for people to get where they’re trying to go.
I’ve worked across gaming, entertainment, collectibles, tech and client services, designing for everything from games and apps to websites, touchscreens and kiosks. Across all of those experiences, I’ve found myself drawn to the same things: understanding where people are struggling, simplifying complicated systems and finding ways to make both the product and the process work better.
MY DESIGN PROCESS
My approach continues to evolve with every project, but the foundation stays pretty consistent.
The first step in my process is gaining a clear understanding of the design challenge, the target audience, user expectations and the project’s desired outcome.
In any project, unexpected shifts are inevitable. I’ve learned to stay flexible, quickly re-prioritize and collaborate across disciplines to create actionable plans while staying mindful of timelines and available resources.
Create designs that balance what is viable with what could make the experience better. Test the concepts, produce prototypes as needed, gather user feedback and iterate quickly.
VISUAL DESIGN ARCHIVE
Earlier in my career, visual design was the primary focus of my day-to-day work.
