Contact

[ Email ] BradleyGreyUX@gmail.com
[ LinkedIn ] linkedin.com/in/bradleygreyux/

Experience

Halo Studios | Nov 2020 to Nov 2026

Senior UX Designer

My first AAA game studio experience! This was an amazing opportunity to take everything I’d learned working on digital experiences and apply it to the development of one of the most influential franchises from my childhood. It was also a chance to see how my UX methods, established strategies and documentation practices scaled to the complexity of a large game studio working on multi-year projects. My UX work spanned Halo: The Master Chief Collection, Halo Infinite and Halo Campaign Evolved.

Shipped 🚀: Halo Campaign Evolved

Highlights:

• Used player survey research to find that 66.2% of newly acquired players didn’t know what Halo Insider was and 87.6% didn’t know where to sign up; designed in-game messaging in response, and 21.8% of respondents who recalled it reported signing up afterward

• Led research-informed iterations on MCC’s Custom Game Browser; awareness of sorting rose from 21% to 44.9% between survey rounds

• Led cross-platform research (three reports, about 350 pages) on account linking, social features and shared purchases, used by engineering and the Studio Technical Director to define requirements and shared with other Xbox studios

• Owned UX features from concept to launch, aligning player needs and business goals

• Created wireframes, flows and prototypes with cross-functional teams across the studio

• Led design reviews with stakeholders, player focus groups and external partners

• Created a centralized accessibility reference used by teams across the studio

• Wrote studio-wide accessibility recommendations, first adopted as the accessibility plan for Halo Campaign Evolved

• Created UX guidelines and best practices, providing guidance and training to other designers

• Created MCC’s style guide and design system, and co-created Halo Campaign Evolved’s design system with the UI lead

• Evaluated Copilot and ChatGPT for potential use in UX workflows

• Defined requirements and designed content setup, metadata editing and publishing workflows for MCC’s mod upload tool with engineering

• Documented UX expectations, design decisions and solutions to support implementation

• Identified UX risks and worked across disciplines to address them throughout development

• Participated in Scrum practices to prioritize UX work and support on-time delivery

• Co-led the Xbox Studios UX/UI Summit

Level 11 | Apr 2019 to Nov 2020

Senior UX Designer

The #1Louder! philosophy at Level 11 aligned perfectly with my own drive to constantly improve. It was a return to agency life, adapting my design experience to create cross-platform Internet of Things experiences for a wide range of clients. Working through similarly complex challenges across very different industries made it clear that I genuinely enjoy mapping out how things work and finding ways to simplify them for the people using them.

Highlights:

• Designed cross-platform client experiences spanning mobile apps, connected hardware, touchscreens and analytics dashboards, aligning client needs and business goals

• Turned stakeholder requirements and on-site research into user flows, prototypes and design specifications

• Led client design presentations and provided design direction while supporting business development

• Conducted site visits, staff interviews and observation to understand workflows and propose improvements to cruise-terminal check-in

• Adapted a desktop hardware administration tool for mobile use by client and internal installation teams

• Designed a shipped media analytics dashboard with content search, comparative reporting and geographic drilldowns

• Designed role-based permission and approval flows for a shipped onboard messaging experience for children, parents and adult passengers

• Led UX for a vaccine cold-chain reporting portal across local, state and national tiers in Nigeria and Kenya, designing role-based, mobile-friendly reporting workflows

• Documented design decisions, feedback and revisions to maintain alignment throughout projects

• Estimated UX effort and communicated scope and timeline expectations with project teams

• Provided guidance and art direction to other designers

• Created pitch decks, case studies, white papers and other materials supporting business development

Expedia Group | Nov 2018 to Mar 2019

Senior User Experience Designer (Contract) | CarRentals.com

• Audited US and European sites and competitors to identify booking and payment UX improvements

• Designed responsive booking flows with product owners to clarify payment options and support business goals

• Facilitated design workshops and helped analytics teams set up A/B tests for proposed improvements

• Explored payment filters, “Pay Now Special” offer visibility and clearer explanations of deposits and payment requirements

Funko | Jan 2017 to Sep 2018

UI/UX Designer

• Created user flows, wireframes and responsive designs aligned with audience needs and business goals

• Coordinated developers, stakeholders and teams on timelines, approvals, feedback and implementation

• Led design for launched event and brand websites, creating reusable layouts and brand-aligned visual assets

• Vetted proposed designs with developers to ensure feasibility and support future scalability

• Managed project timelines, reprioritized work as needed and coordinated launches across departments

• Served as a creative lead for third-party vendors and supported art direction across projects

• Contributed across photography, motion graphics, copywriting, content and front-end development as needed

Nintendo | May 2013 to Dec 2016

Web Designer

• Led design for the 2014 and 2015 E3 sites and guided agencies on franchise microsite design

• Created guidelines, templates and specifications to speed production and keep web assets optimized

• Collaborated with developers, producers and agencies on accessible, brand-aligned, child-friendly experiences

• Designed and iterated on three shipped homepage carousel experiences, adapting navigation and layouts for responsive web

• Established design standards and best practices to support accessibility and compliance

• Designed responsive pages, promotional emails, teaser sites and downloadable assets across multiple franchises

• Proposed and launched a cross-department Design Lunch to connect designers and encourage knowledge sharing

• Supported franchise initiatives across digital and physical touchpoints, including Play Nintendo printables and lifestyle photography

Amazon | Nov 2012 to May 2013

Designer (Contract) | Rich Media

• Designed and animated rich media and display ads, including Add to Cart experiences

• Collaborated with teams in Europe and Japan, contributing to rich media guidelines and best practices

• Designed and built a rich media destination page for Amazon Japan

• Helped create an interactive rich media experience incorporating customer reviews

PopCap Games | Aug 2011 to Aug 2012

Senior Designer ( Graphic | Web )

• Designed UX/UI concepts, promotional assets and email campaigns for games and franchise communities

• Coded HTML emails and supported art direction and community engagement concepts

• Contributed UX/UI concepts during the early development of the Lucky Gem Casino Facebook game

• Designed an email campaign for Zuma Blitz

• Created papercraft downloads and other community assets for PopCap franchises

AT&T | Jul 2010 to Aug 2011

Designer (Contract) | Online Advertising

• Designed and produced digital campaign assets including banner ads, emails, landing pages and illustrations

• Reduced team ramp-up from three weeks to 3–4 days with onboarding guides, checklists and naming standards

• Helped new team members get started with pre-arrival account and security checklists, style guides, resources and asset libraries

• Developed a naming convention that improved project organization and archiving

• Created specification documents and contributed new elements to the team style guide

Education

The Art Institute of California, Los Angeles
Bachelor of Science, Interactive Media Design 2006