Contact

[ Email ] BradleyGreyUX@gmail.com
[ LinkedIn ] linkedin.com/in/bradleygreyux/

experience

halo studios

[ Senior UX Designer ] Nov 2020 to Nov 2026

My time at Halo Studios has been great because I have been able to concentrate on designing user experiences while collaborating with multiple different discipline teams.

Shipped 🚀 : Halo Campaign Evolved

Responsibilities:

• Partnered with research teams to gather data and insights in order to improve on existing features or design new features

• Worked with engineers and developers to build intuitive experiences, products and features

• Worked with product owners to ensure successful delivery of product goals

• Worked closely with a variety of external partners to ensure successful deliverables

• Presented designs for stakeholders, user research groups and external partners

• Ownership of features from concept to launch

• Created detailed wireframes, flow diagrams, prototypes and other UX deliverables

• Documented user experience expectations and design solutions

• Identified project risks related to UX work

• Participated in scrum practices and rituals to ensure UX work was delivered on time

• Performed UX Research and created associated documentation

• Created UX discipline guidelines and established best practices

• Provided guidance and training for other designers within the UX discipline

• Guided design teams through accessibility requirements on different platforms

• Was a co-lead for the XBOX Studios UX/UI Summit

level 11

[ Senior UX Designer ] Apr 2019 to Nov 2020

Loved that #1Louder life in my position at Level 11 / Launch Consulting, working closely with technical directors, project managers, front-end developers, back-end engineers, QA teams and a variety of clients with different complex design problems to solve.

In my primary role as a Senior UX Designer:

• Created user flows, journey maps and any other visual documents needed to map out and make complex concepts more tangible

• Made detailed wireframes that outlined content, functionality and expected experience

• Created prototypes ranging from low fidelity to high fidelity depending on what was needed for the project to demonstrate use cases and expected interactions

• Created high fidelity designs for visual design phases of projects

• Documented the design thinking, decisions rendered, feedback and revisions related to each design phase so that there was a history for the team to reference and be on the same page

• Presented designs, design thinking and strategy to internal team and to our clients

• Identified the business goals of clients and designed solutions to align to their goals

• Researched as needed to understand the problem space and use cases

• Went on site visits for observation and user research

• Designed user experiences that involve software and hardware

• Estimated level of effort and communicated timeline expectations to project managers and internal team

• Provided guidance and art direction for designers

• Assisted with project management on projects

In my secondary role helping with business development:

• Created Marketing and pitch decks (content direction, copywriting, visual design)

• Wrote and edited white-papers, case studies and articles

• Wrote copy and designed advertisements

• Assisted in process creation

• Illustrated presentation assets

Expedia group

[ Senior User Experience Designer (Contract) | CarRentals.com ] Nov 2018 to Mar 2019

Thoroughly enjoyed my short-term contract at Expedia Group by way of CarRentals.com! Had a great time working with the Expedia Group team and Rylem. Here were some of my day-to-day responsibilities in this role:

• Did an audit of the existing sites (US and Europe) for areas where UX / UI could be improved

• Did a comparison analysis of sites versus competitor and similar industry sites

• Suggested UX/UI improvements and concepts for responsive solutions

• Designed UX/UI solutions and iterations, working with Product Owners to meet business goals

• Facilitated team brainstorming and whiteboarding sessions to challenge and improve design concepts

funko

[ UI/UX Designer ] Jan 2017 to Sep 2018

Though my official role at Funko was as a UI/UX Designer, there were many other unofficial roles that I fulfilled while part of the team.

In my primary role as a UI/UX Designer:

• Created wireframes mapping out the expected user experience base on target audience, projected goals and project scope

• Created sitemaps and userflows that helped facilitate project discussions and served as a visual guide for how users will experience sites and apps that we were building

• Worked with developers to vet proposed designs to ensure that the features could be built and in some cases scaled for future growth and upgrades

As a team lead:

• Managed developers to ensure that the project was built correctly and on time

• Served as the liaison between stakeholders and team members to ensure that all approvals were chased down, all feedback was captured and everything was documented properly

• Estimated timelines, managed expectations and coordinated efforts between team members and stakeholders, as well as other departments (Example: Coordinated launch dates between departments and alerted stakeholders to changes in dates when rescheduling needed to happen while re-prioritizing tasks for team members to ensure that timelines were met)

As a visual designer:

• Was responsible for making sure that the brand was represented well and that all assets have been used correctly according to their usage guidelines (whether third-party or first-party assets)

• Was responsible for making sure the design was engaging as well as functional (mobile-friendly, responsive & optimized)

• Created (Illustration / Photo Editing / Compositing) assets for use in designs when needed

Other responsibilities as needed:

• Product & Lifestyle Photography

• Video Editing / Motion Graphics

• Copywriting

• Ad & Marketing Concepting

• Creative Lead working with third-party vendors

• Development (CSS/HTML)

• Content creation, management & curation

nintendo

[ Web Designer ] May 2013 to Dec 2016

Highlights:

• Proposed and started a " Design Lunch " to bring together designers from different departments

• Created and documented guidelines for optimization as design lead for optimization efforts

• Created and documented promo templates for various placements

• Created & documented template for teaser websites

• Created a technical specification document for the development team to use when building out teaser sites

• Created and documented guidelines and materials for assets produced by third-party licensing partners

• Was a producer for a 3DS lifestyle photoshoot

• Created many printable assets for the kids' site, Play Nintendo

In my role as a designer working on internal projects:

• Collaborated with developers to create solutions for pages and modules

• Designed desktop, responsive or mobile-friendly custom pages

• Designed promos at various sizes to promote franchises, information and events

• Designed emails for promotional events and franchise launches

• Created downloadable assets for various projects / franchises

• Designed visuals for other non-desktop platforms to promote franchises, information, events

• Designed teaser sites for franchises

In my role as a creative lead working with agencies on outsourced projects:

• Guided the vision, style and direction for each microsite

• Ensured designs followed the style guidelines for brand and franchise tone

• Ensured guidelines for asset usage and presentation were met

• Collaborated with developers to uphold the technical guidelines and style for each microsite

• Participated in kickoffs, conference calls and review cycles with Producers, Copywriters and Agencies

• Reviewed comps from agencies to provide detailed feedback. (Included wireframes, sketches, revised comps, etc to facilitate conversation and provide clear direction)

• Collaborated with Producers and Approvers to make sure that business needs for designs were addressed and resolved

Amazon

[ Designer (Contract) | Rich Media ] Nov 2012 to May 2013

Highlights:

• Helped put together checklist and guidelines for rich media experiences for Japan team

• Designed and built a rich media destination page for Amazon Japan

• Helped design an interactive rich media experience incorporating customer reviews

Responsibilities:

• Visual Design of Display Ads

• Designed and animated Rich Media Ads

• Designed and animated Expandable Rich Media Experiences

• Designed for eCommerce and Add to Cart Ads

• Worked with teams in Europe & Japan

Popcap games

[ Senior Designer ( Graphic | Web ) ] Aug 2011 to Sep 2012

Highlights:

• Created papercraft downloads for franchise communities

• Designed email series for Zuma Blitz

• Worked on UI & UX in the early stages of the Lucky Gem Casino Facebook game

Responsibilities:

• Designed interstitials, banners and other promotional materials

• Created icons and other fan page assets

• Worked on various UI elements & UX concepts for games and game pages

• Proposed concepts for social channel engagement

• Assisted with various HTML / CSS items for projects

• Assisted with art direction

AT&T

[ Designer ( Online Advertising ) ] Jul 2010 to Aug 2011

Highlights:

• Developed a naming convention for project organization and archiving

• Developed an onboarding guide, reducing ramp up time from three weeks to a few days

• Created several specification documents

• Helped onboard new team members

Responsibilities:

• Designed, animated and built out flash banner ads

• Designed marquees and email materials

• Designed landing pages and other site materials

• Proposed new elements for styleguide

• Created vector assets, including illustrations

Sesame Communications

[ Design Coordinator | Associate Art Director ] Jul 2009 to Jun 2010

Highlights:

• Managed over 60 active projects simultaneously

Responsibilities:

[ Design Coordinator ]

• Moved projects through from kickoff to launch

• Managed scope, expectations and budget (based on project hours)

• Juggled multiple tasks, shifted gears and priorities on the fly

• Estimated hours while managing project timeline and milestones

• Predicted project issues and proposed solutions

• Wrote detailed specs and workflow documents

[ Associate Art Director ]

• Guided art direction and vision for websites customized to each practice

• Worked as the liaison between client and creative teams

• Communicated frequently with design and dev team, both technically and creatively

• Worked to find a balance between creative process and project hours

• Researched and pitched concepts to client

Peel Interactive

[ Designer ( UX | UI | Graphic & Web ) ] Aug 2007 to Jun 2009

Highlights:

• Held multiple roles to support the team

• Gained reputation for being quick and accurate with production

• Lead Designer on Tree Top project

Responsibilities:

• Worked on various projects, created layouts and visual assets

• Worked on UX/UI concepts for various interactive pieces

• Put together decks and participated in client pitches

• Created user flow documents, sitemaps and redlines

• Led production phase of projects

• Worked with developers to ensure all assets were accounted for

• Tracked tasks to ensure we met timelines and milestones

• Created and produced various assets, from icons to animations

• Organized, audited and cataloged project assets and materials

• Created asset documents and style guides

• Worked with clients to schedule deliverables

• Produced detailed project documentation

Tuesday Creative

[ Designer ( Rich Media | Web & Graphic ) ] Jun 2006 to May 2007

Highlights:

• Organized design team's magazines, books, etc

• Tracked check-in and check-out of equipment, etc

• Team Archivist

Responsibilities:

• Designed a range of Universal On Demand microsites

• Mocked up designs for various Disney and NBC projects

• Provided production assistance where needed for development team

• Archived and organized creative files on team server

• Researched and created content for company blog

Society for the Promotion of Japanese Animation

[ E-Publications Manager ] Sep 2004 to May 2006

Highlights:

• Started as a staff member, was promoted twice

• Pitched the concept of streaming video content to promote the convention

• Worked with marketing team on promoting the event (Anime Expo)

• Created surveys and polled the user based to determine usability of site

Responsibilities:

[ E-Publications Manager ]

• Recruited new staff members

• Pitched new features to stakeholders and committee

• Worked closely with marketing team

• Managed and set timelines, milestones and followed through

[ Assistant E-Publications Manager ]

• Created team process for site development

• Managed and tracked asset delivery from various departments

• Documented and presented status reports to E-Publications Manager

• Assigned tasks, integrated content into the website

[ E-Publications Staff Member ]

• Designed the 2005 Anime Expo website

• Prepared and integrated parts of content

Capisce Design

[ Designer ( Web | Graphic | Print ) ] Nov 2005 to Mar 2006

Highlights:

• Created 2005 Company Christmas Card sent out to clients

• Learned how to integrate Miva Merchant into websites

Responsibilities:

• Produced flash animations and simple web pages

• Designed pitch decks

• Prepared files for printing

• Worked on designs for t-shirts, folders, stickers and CDs

• Assisted in creating concepts for retail websites

Education

The Art Institute of California, Los Angeles
Bachelor of Science, Interactive Media Design 2006