PopCap PromosRole

        Senior Designer supporting Community & Marketing
      
Design Problem

        Create promotional and community-facing assets across social, email, and Facebook game placements while working within existing franchise keyart and campaign needs.
      
Collaborated With

        Community Managers & Marketing Team
      
UX Ownership

        Asset Planning → Keyart Adaptation → Illustration → Compositing → Visual Design → Final Production

Types of Requests
Social Media Assets
Email Templates
Facebook Game Interstitials
What Was Usually Provided
Keyart Assets
Copy
Work Done to Deliver on Requests
Keyart cleanup and editing
Compositing existing assets
Illustration to match the existing art style

DESIGN
PROMOTION BANNERS & INTERSTITIALS 

DESIGN
EMAIL DESIGN

This was one of my favorite projects. I was brainstorming with the Zuma Blitz community manager and we came up with this concept of doing a Zuma Blitz origami frog for people to make. I researched origami frog folding and then drew the instructions and the template for people to download. I was careful to only use color on the template where necessary to help people save on ink.

DESIGN
ZUMA FROG ORIGAMI

View the Zuma Frog Template ↗