Suji-FreshRole

        Web Designer
      
Design Problem

        Create a cohesive brand and website experience for Suji-Fresh, including
        a new logo, visual style guide, and responsive site design that could
        clearly communicate the product and support the client’s content needs.
      
Collaborated With

        Founder / Client
      
UX Ownership

        Brand Exploration → Logo Design → Style Guide → Site Planning →
        Wireframes → Responsive Design → Implementation Support

DESIGN
Branding Exploration and Development

Comps, design explorations and style-guide pages showing the branding for Suji-Fresh.
The founder had an existing concept, but it only existed as a flattened .jpg file.
For the wide range of things she wished to accomplish, I wanted to make sure she had a versatile logo in vector format to support all of her needs.

Website DesignSummary

        Establish the design direction for the company website based on the new
        branding, while working with the founder to plan the site structure and content.
      
Shown

        Site Planning, Responsive Design & Final Screens

The Plan

Make use of fresh produce imagery and open, clean design to create a modern site fit for the organic delivery service.

The Goal

Set up the company for a successful launch by creating an easy-to-use customer experience. Create the visual direction by establishing the design for the desktop and mobile homepage to match the branding.

DESIGN
USERFLOW & WIREFRAMES

Here are some examples of the planning documents created for the Suji-fresh website.