Halo Insider Sign Up
- Do "new" people understand what the Halo Insider Program is?
- Do "new" people know where to go or how to sign up for the Halo Insider Program?
- Do people know what "flights" are?
- Do people know when the flights occur?
- Do people know where they receive information relevant to flights?
- Do you know where to join the Halo Insider Program?
- Do you know what the Halo Insider Program is?
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If you have joined the Halo Insider Program:
- Do you know where to receive information relevant to flights?
- Do you know where to find information regarding the next flight?
- Do you know when flights occur?
PROJECT SUMMARY
Producers came to me and said we might want to revisit the Halo Insider sign-up experience and improve it. My first question was whether we had any analytics showing if players actually knew what Halo Insider was or if they knew where to sign up.
We didn’t. By that point, I had already been working with our User Research team and had established a cadence where I could submit questions for upcoming player surveys so I proposed adding questions about Halo Insider to get a baseline before starting the design work.
I had also worked with them to understand what our audience groups were so that I could request which groups I'd like to survey and craft the exact questions that I wanted answered.
USER-TESTING (SURVEY #1)
The first survey was meant to give us a baseline before I started designing. I wanted to understand how familiar players already were with Halo Insider, whether they understood some of the terminology around the program, and whether they actually knew how to join.
What We Learned
Most new players didn't know what Halo Insider was.
66.2% of Newly Acquired players said they did not know what the Halo Insider Program was. Awareness was stronger among Ongoing Engaged players, but 27.8% of that group still said they did not know what it was.
"Flights" weren't widely understood either.
69.1% of Newly Acquired players said they did not know what "flights" were in the context of video game development. Even among Ongoing Engaged players, 32.7% said they did not know what the term meant.
Players didn't know where to sign up.
87.6% of Newly Acquired players said they did not know where to go to sign up for Halo Insider. Even among Ongoing Engaged players, 73.1% said they did not know where to join.
The research showed that the problem started before the sign-up flow itself.
A large portion of players didn't know what Halo Insider was, and even players who were already actively engaged with MCC often didn't know where to go to join the program.
Wireframes
From the data, I proposed a few solutions where the message would be shown to users within the game after launch if there was a new update.
Only one set of the many iterations and options is shown here (the design that won). This was a result of what was feasible for the team (double-checked by engineering).
POST-LAUNCH SURVEY
After the updated experience launched, I worked with User Research again to submit follow-up questions. This time I wanted to understand whether players had actually seen the Message of the Day and, if they had, whether it led them to sign up for Halo Insider.
What We Learned
More than half of respondents remembered seeing it.
58.3% of respondents said they had seen the Halo Insider Message of the Day when it appeared in-game.
Some players signed up after seeing the message.
Of the players who remembered seeing the Message of the Day, 21.8% said they signed up for Halo Insider afterward.
Another 43.4% were already Halo Insiders, while 19.5% said they were not interested in joining.
Most sign-ups went through Halo Waypoint.
Of the players who signed up, 59.6% went directly to Halo Waypoint. Another 20.5% searched online for how to join, while 17% used the URL provided in the Message of the Day.
How Players Signed Up
Sign-up also wasn't tied to a single device. Players moved between the game and other devices to complete the process.
The follow-up research showed that the in-game message was reaching players and helping move some of them toward sign-up.
One of the more interesting findings was that the Message of the Day didn't have to be the entire sign-up experience itself. Players used it as a starting point and then completed the process in different ways: through Halo Waypoint, search, the provided URL, and across multiple devices.