The Exchange
My role was as the UX Designer, working closely with the the engineering team, art team, production, design director and game designer to create an in game store experience.
The Ask
Research other in game stores and do a competitive analysis to see what key features make for a good experience and use the takeaways to inform design decisions made while proposing our own store solution.
The Goal
Create a store that can support few items and expand to support many items, while giving users an intuitive feature to browse and buy cosmetic items with points earned in game.
The Plan
Look at other games and document the research, then use the analysis and learned insights to inform designs.
Store research
These are some snippets of the competitive analysis that I made, looking at several different games that have online stores. Here are just two screenshots of part of that research.
Wireframes
These are wireframes carefully planning out how the store would work with a few items, or with a lot of items by designing a grid.
post launch
These are wireframes carefully planning out how the store would work with a few items, or with a lot of items by designing a grid.
